A distributor is a larger partner that buys and holds CELLER8 stock, manages a whole region or market, and takes full responsibility for sales, logistics, customer support, and often a network of resellers or sub-distributors.

A reseller, on the other hand, is a smaller business that sells directly to customers but doesn’t hold inventory CELLER8 handles fulfilment and shipping, while the reseller mainly focuses on selling and managing the customer relationship.